GREAT CONTENT DRIVES YOUR INBOUND PR CAMPAIGNS
Content marketing is one of the fastest-growing marketing disciplines, combining the best aspects of PR, marketing and social media. We believe that any modern PR agency should be using content marketing to build direct relationships with customers and drive inbound business leads. Most importantly, great content becomes a talking point – helping to build reputations and awareness.
At Big Ideas Machine, we are huge believers in the power of creating great content to fuel our clients’ marketing and PR campaigns, and also to underpin their SEO and social media strategy. We can help right from the very first idea through to delivering a fully integrated campaign.
CREATING CONTENT FROM GREAT IDEAS
Content marketing is all about coming up with great ideas that enable you to sound different and which help underscore your expertise in your particular area. Once we come up with the ideas then we start thinking about how we turn them into multiple forms that can be shared amongst your target audience.
CONTENT DESIGN AND DEVELOPMENT
Once we have a great idea, we start to develop it. We start with a piece of ‘core content’ and develop it into several different forms. A single idea can be turned into an ebook, blog post, podcast, infographic, webinar, mailshot… the list goes on.
CONTENT DISTRIBUTION
With content creation and distribution, we are often reminded of the question of the chicken or the egg? Which should come first. With our Inbound PR approach, we believe they should be considered and developed in tandem, ensuring the right format is created for the right channels from concept rather than as an afterthought.
CAMPAIGN ANALYSIS
Using a range of tools in our arsenal, we can track the success of a single piece of content as well as the campaign as a whole. So once that SEO optimised, engaging, relevant piece of content is delivered through multiple, carefully selected channels, well, you know if it’s working for you or not!
STRATEGIC POSITIONING
By getting to the heart of your business and really understanding your strengths, weaknesses, and objectives, we help you create the right content strategy, to position you in the right way to the right people.
CONTENT PLACEMENT
The right content in the right place at the right time – getting your message out takes more than just a press release. We create bespoke and engaging content to position your brand and drive valuable SEO and inbound traffic to underpin your business strategy.
