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By 12th June 2019 No Comments
Last Updated: 12 Jun 2019

Chapter 2

How to get started with CRO

This chapter is all about the critical first step of any CRO campaign: collecting data.
And let me be clear about something:
Most people skip this step. And they end up testing random stuff (like button colors).
Sure, you might get a slight bump in conversions with a button color change.
But if you want to get 2-10x conversion boosts, this initial research is KEY.
So without further ado, here’s how to CRUSH data collection for CRO.

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