A B2B PR strategy will soon fall down if enough emphasis isn’t placed on measuring results. Traditionally, PR has been perceived as marketing’s glamourous and slightly aloof cousin – breezing in, waving a few pieces of secured coverage around, and not being held accountable for much else.
But times are changing, and this has to also. We believe that a solid reporting framework which shows results against KPI’s, alongside actionable insights for our clients, is a fundamental cog in the B2B PR machine.
At Big Ideas Machine, we offer various tiers of reporting packages, depending on how deep down the rabbit hole you want to go.