IT’S NOT ENOUGH JUST TO “DO”

A B2B PR strategy will soon fall down if enough emphasis isn’t placed on measuring results. Traditionally,  PR has been perceived as marketing’s glamourous and slightly aloof cousin – breezing in, waving a few pieces of secured coverage around, and not being held accountable for much else.

But times are changing, and this has to also. We believe that a solid reporting framework which shows results against KPI’s, alongside actionable insights for our clients, is a fundamental cog in the B2B PR machine.

At Big Ideas Machine, we offer various tiers of reporting packages, depending on how deep down the rabbit hole you want to go.

CONTENT PERFORMANCE

We offer a reporting framework for the performance of a single piece of content, inclusive of the web traffic it refers, the quality and quantity of media coverage gained from it, right through to conversions and sales.

SOCIAL REACH ANALYSIS

Looking at a number of social channels, we can measure anything from the number of impressions or views of your content, right through share of voice versus the competition and brand or product sentiment on these mediums.

SEO REPORTING

Monitoring your SEO performance is imperative to any content strategy, therefore it is a huge part of our reporting framework. We track appearances for keywords, searches in your niche, how you’re holding up against your competitors, and a whole lot more.

LEAD VOLUME TRACKING

With a marketing automation system in the mix, the insights we can deliver increase dramatically. Tracking how your PR campaign correlates with the number and quality of inbound leads coming in, is just one of the metrics.

BACKLINKS

Beyond coverage, we want to achieve a number of high-quality backlinks to your site from the campaigns we run. This is something else we monitor and report on, gaining intelligence into your key media as we go, to ensure we pitch content that gets you those all-important links.

COMPETITOR BENCHMARKING

We use a mix of the aforementioned KPI’s to measure how you’re stacking up against your competitors. Share of voice, keyword performance, etc.