Marketing Automation

MAKE SURE YOU'RE SEEING THE WHOLE PICTURE

Say goodbye to fluffy, unaccountable campaigns. We’re serious about B2B PR, which is why we’re a Sharpspring Silver Certified Partner. We use Sharpspring’s cutting-edge marketing automation platform to create data-led campaigns that drive inbound leads, nurture and then convert them.

What if you could have a complete view of every single prospect that visits your site? What if you could segment your visitors and create powerful one-to-one personalised conversations with them? Creating a great piece of content is one thing, but what about emails and landing pages that track every interaction with your site and its content?

Marketing automation does all this and more. If you’re not using marketing automation in your B2B campaigns, then you’re only seeing a fraction of the picture.

On average, 49% of companies are currently using marketing automation with more than half of B2B companies (55%) adopting the technology.

Best-in-Class companies are 67% more likely to use a marketing automation platform.

There are nearly 11 times more B2B organizations using marketing automation now than in 2011.

INCREASE YOUR NUMBER OF QUALIFIED LEADS

What’s that old saying? Leads are vanity, qualified leads are sanity (or something like that)? Once your leads are in the system, we develop integrated nurture campaigns across multiple channels, that are designed to move leads through the funnel, and convert prospects into sales.

MARKET TO YOUR CUSTOMERS

As well as generating fresh new interest, it’s important to market and PR into your existing customer base. And a Marketing Automation platform is a great tool through which to do this, from one central space.

DRIVE MORE SALES

The beauty of a Marketing Automation system is the ability to track lead behaviour and scores in such detail that the identification of sales-ready leads is made easy. Your teams can, therefore, follow up on the right leads at the right time, as efficiently as possible.

TRACK ROI FOR EVERY PR TACTIC

We can track the entire process, showing exactly how a prospect has interacted with your website, a piece of specific content, or any campaign as a whole – right through from the lead entering the system to becoming a customer (and every step in between).

EMAIL AUTOMATION

We create emails campaigns based on “triggers”, helping you build personal relationships with leads while freeing you from manual responses. Emails are hyper-personalised, time-sensitive and always relevant to retain interest.

EMAILS AND LANDING PAGES THAT CONVERT

We can create beautiful, fully branded emails and landing pages for your campaigns that are designed to convert. We also use dynamic forms to capture customer data. Best of all, we can do this without needing any access to your website.

PROGRESSIVE PROFILING

In laymen’s terms, this means capturing more information about a lead, in a way that feels organic and unintrusive. Each time they return your site, they can be prompted to enter new information into a form to grant access to the content, all the while personalising the message above with the information you already have. Clever, huh.

TRACK PROSPECT BEHAVIOUR

We build a 360-degree picture of every single prospect and identify which campaigns are working, and more-so where they are on their buying journey. Through a mix of lead scoring and activity tracking, you can tailor your next steps based on real data and intelligence.

SEGMENT YOUR CUSTOMERS

It’s true, every person is different. But there are lots of ways our interests and intentions overlap, and that’s where segmentation can help. Using the system, we can segment your customers into different persona groups, and even add prospects to dynamic lists based on specific interests and behaviours.