We believe that B2B PR is about so much more than publishing press releases, securing by-lines and making ad-hoc content to fire at random.
This approach should be put in a museum alongside the AOL dial-up tone and AVE, and if your current agency disagrees then quite frankly, so should they.
Instead, B2B PR should involve creating relevant, insightful content and making sure audiences can actually find it.
It should be based on a clear strategy, aligned with the rest of the business.
It should build reputations, deliver real business objectives, and continuously provide a useful reporting framework and insights to enable you to keep improving.
This is fundamentally what Inbound PR is all about. And it's the approach we use for every client we work with.