Overview

Mobile Games Forum is the longest running conference dedicated to the global mobile games industry. With events in London, Seattle, San Francisco and Hong Kong, MGF has become the premier event for senior industry executives, with more than 600 delegates coming together to discuss the business of creating and publishing mobile games.
We worked with the MGF London production team both to help shape the conference programme, attract media partners for MGF’s global schedule of events, and organise media coverage of the London events.

Client

Mobile Games Forum

Project

MGF London 2015 & 2016

What we did

media relations, industry insight, planning and strategy

What we did

Starting several months ahead of the London event we worked extensively with Osney Media to identify the right topics and speakers that would deliver inspirational presentations to the MGF audience.  As the London event neared, we took over the management of the official Twitter account, with the task of increasing follower growth and engagement.

On the day of the event itself, we live tweeted from both the main conference across the two days as well as the Indie developer track. We also helped with interviewing delegates in the media room for on-camera testimonials. Finally, for the event itself we reached out to core business and tech media to secure coverage.

The results

The 2015 event received unprecedented media coverage with TV crews from BBC Worldwide, ITV and ITN attending as well as Sky covering it in their Swipe weekly tech show. We also secured the attendance of analysts and other media at the event resulting in coverage in a diverse range of sites including The Guardian, IT Pro Portal and Touch Arcade.

Our Twitter strategy yielded a 75% increase in twitter followers with over 6k followers at the end of the event. We also significantly increased engagement rates through daily retweets and messaging as well as engaging in conversations with key industry influencers.

Big Ideas Machine has been an invaluable partner. They offered excellent advice, as well as delivered high quality PR and marketing support, including securing excellent coverage of the event from major broadcasters.

Anisa Cousin, Head of MGF Production