Mobvista is one of the largest and most successful advertising technology companies in China. It operates under the Nativex, Mintegral and GameAnalytics brands, and went public at the end of 2018 with a valuation of more than $400m.
With almost the entire marketing team based in China, we have worked closely with Mobvista since 2017 on a PR programme encompassing media outreach, inbound content creation, event support, research and insight, plus building its in-house blog and newsletter.
China’s tech industry is a match for anywhere else in the world, and the ubiquity of mobile phones has led to the creation of huge global companies such as Tencent, Alibaba and TikTok.
But many preconceptions about China still exist. Our strategy has been to showcase many of the things that makes China a big opportunity for Western brands, as well as educating companies on how to navigate the Chinese market.
Over the time we have worked with Mobvista we’ve generated a steady flow of organic and paid-for media opportunities in strategically relevant publications. All of the opinion articles were researched and written in-house by the BIM team.
We all know that business prospects – and journalists – are always searching for the latest insights. As part of our mission to educate Western audiences about China, we’ve put out several pieces of original research. This has helped underpin some of our PR efforts, as well as acting as an essential inbound lead generation tool.
We’re great believers in the value of content marketing as the most effective way to drive inbound sales leads for B2B companies.
That’s why we have created a range of different ebooks and reports for Mobvista and its subsidiary Mintegral over recent years, including the first-ever insights into the spending and playing habits of Chinese mobile gamers to the blockbuster guide on how to launch mobile games in China.
We all know that business prospects – and journalists – are always searching for the latest insights. As part of our mission to educate Western audiences about China, we’ve put out several pieces of original research. This has helped underpin some of our PR efforts, as well as acting as an essential inbound lead generation tool.
Following a brand refresh at the start of 2020, Mobvista reorganised the way its business is structured, with Nativex becoming the global, customer-facing brand.
To better support this strategy we shifted our emphasis away from media coverage and towards creating better quality web content which can be used on the blog and cross-promoted on social media.
To do this, we are able to draw on our deep understanding of SEO, as well as sector expertise developed over many years of working with games and ad tech clients
Some recent examples include:
How US brands are reaching generation z with viral TikTok campaigns
Why China’s next phase of growth will be consumer-driven, and what this means for advertisers
Sweeping changes to Chinese mobile gaming legislation underlines the importance of local knowledge