INBOUND PR: THE MODERN APPROACH TO B2B PR
Inbound PR is essentially a combination of all the great bits from the worlds of PR and Inbound Marketing. The result? The clout that great content and writing delivers, coupled with that all-important metrics and insights-driven approach.
We pride ourselves in using this Inbound PR approach to really get under the skin of our clients’ businesses. This, alongside our deep knowledge and understanding of tech and mobile means that we are easily able to really ‘get ‘ what our clients do, and we build communications strategies that deliver tangible business benefits as a result.
Through a blend of media relations, SEO-optimised content creation, social media conversations and more, we help companies from fresh-faced start-ups to established global technology and mobile brands reach the right audiences.
SOCIAL MEDIA STRATEGY
Social Media, aka the Shared Media element in your PESO model, is an essential part of any Inbound B2B PR strategy. We help you engage B2B tech stakeholders and influencers, drive your content marketing strategy, and build buzz and communities around your product to meet business objectives.
MEDIA RELATIONS
With Inbound PR, media relations is just one element – albeit a powerful one – of a wider content strategy. We integrate targeted media relations within that wider strategy, designed to not only shape perceptions but to drive traffic back to your site and generate leads.
INTEGRATED CAMPAIGNS
The most successful campaigns are those that seamlessly deliver the idea/message via multiple channels, with the deliverable tailored to the audience of that medium. Video for social media, long-form content for journalists – whatever is the right medium to get the right result.
ANALYST RELATIONS
Analysts are quiet and often understated influencers of the technology industry, watched by VCs, media and businesses alike. We have years of experience in matching our clients to the right analysts to build their profile and credibility, and consider this an important part of any B2B PR strategy.
STRATEGIC POSITIONING
Coming up with big, flashy concepts and firing at random isn’t our bag. We prefer to align PR strategy with your business objectives, understand your strengths and weaknesses, the competitive landscape, and deliver creative but grounded campaigns that deliver tangible results based on this.
CONTENT PLACEMENT
Joined-up planning for content creation and distribution is the surest way to success. And that means more than just issuing a press release. We create engaging content, based on a “hubs” model, optimised for SEO, designed to drive inbound traffic and underpin your business strategy.
EVENT ORGANISATION
As we become increasingly bombarded with digital messages, face to face experiences can be one of the best ways to cut through the noise. From B2B conferences to creative and unique workshops or roundtables, we have expertise in organising events that deliver real business results.
SPEAKING OPPORTUNITIES
It’s hard to become a thought-leader without a public platform; that’s why we work so hard to secure speaking opportunities for our clients. From niche networking events to the biggest tech conferences, as well as digital platforms such as podcasts, we have secured dozens of high-profile opportunities.
THOUGHT LEADERSHIP
Effective thought leadership is all about proactive B2B PR. We help you share big ideas and opinions with the right audiences and get your vision across. We do this in conjunction with established leaders and influencers in the industry to give your message clout, and increase the reach.
