B2B Inbound PR with a strong SEO-driven focus
Having a strong focus on SEO is central to our inbound approach to PR and is essential for B2B communications. In fact, we’ll go as far as to say that it's all a bit pointless if you're not using SEO to drive your PR campaigns. More and more of your target customers are using Google to answer their questions.
Using the latest SEO tools, we create keyword-driven strategies that help our clients increase their organic rankings and drive more inbound traffic
We also create engaging content that gets our clients featured on news sites with high domain authority, driving quality backlinks and signalling to Google that their site is worth ranking for.
THE LATEST SEO TOOLS
We don't mess around when it comes to SEO. We make sure that our client-facing team are experienced in market-leading SEO tools, which helps them create a winning client keyword strategy as well as undertake site SEO health-check audits, competitor analysis and provide ongoing insight and reporting.
KEYWORD RESEARCH
What good is great content if no-one can find it? It's vital that we understand the phrases our clients' prospects are typing into Google. From this, we build out a keyword strategy that we know our clients have a chance of ranking for, and develop content based on this.
SITE AUDITS
We need to know that our clients' sites are in tip-top condition to give them the best chance to be ranked by Google. This means running audits of our clients' SEO health, covering both on-page and off-page factors, and making the appropriate revisions or suggestions.
MONITORING TRENDS
SEO is a fast-paced and ever-changing field. Google makes regular changes to its algorithm which we need to stay on top of. We keep our team's SEO knowledge up-to-date so that they can warn clients about the impact that any potential change may have on their site traffic.
SEO-FOCUSED CONTENT
Great content lies at the heart of any B2B PR campaign but it must be driven with SEO in mind. After our keyword research, we build out an SEO-lead content strategy that helps drive inbound traffic to our clients' websites and engage with their brand.
PR THAT DRIVES QUALITY BACKLINKS
One of the best signals any site can give to Google is if it has incoming links from high-quality websites. Our inbound PR focus means that we've placed keyword optimised content for our clients on high domain authority websites, helping our clients boost their overall rankings with Google.
WANT TO KNOW MORE ABOUT HOW SEO AND B2B PR WORK TOGETHER?
Read our complete guide to B2B PR and SEO right now.
CLICK HERE
